Our philosophy

Strb. brings together the best of science and nature. We use the latest developments in chemistry and biotechnology to identify nature’s most powerful ingredients and create beautiful, cruelty free products that support and enhance beauty regimens.

We are a science-driven beauty brand. Our formulations are developed in world-leading laboratories by our team of pharmaceutical chemists using cutting-edge equipment and techniques. The products are put through rigorous tests for efficacy, stability and safety to ensure they support the processes of the skin.

These formulations are enhanced by the judicious inclusion of nature’s most potent ingredients. We use the latest developments in chemistry and biotechnology to target specific compounds and molecules, testing their performance against a range of skincare concerns, from redness to excess oil, stress, discolouration and more.

Our packaging

We take sustainability seriously and only use packaging that limits our impact on the environment. Aluminium tubes and pots are light, easy to recycle and air-tight to keep all our ingredients stable. There’s also little or no left-overs as you can squeeze and scrape out every little bit. Glass jars are used when aluminium tubes aren’t an option, come topped with aluminium lids and can be reused or recycled.

“I started strb. with a very simple objective: to create products that live up to the claims on the box. So many products don’t do what they say they’re going to do or even have proven action. I decided to change that. We take the most active ingredients found in nature and put them through rigorous scientific analyses to create products that work”


Scientific references

  1. The use of antioxidants in skincare
    Graf, Jeannette M.D. Antioxidants and Skin Care: The Essentials, Plastic and Reconstructive Surgery: January 2010 – Volume 125 – Issue 1 – p 378-383

  2. The moisturising effects of Panthenol
    Camargo FB Jr, Gaspar LR, Maia Campos PM. Skin moisturizing effects of panthenol-based formulations. J Cosmet Sci. 2011 Jul-Aug;62(4):361-70. PMID: 21982351.

  3. Research into the anti-aging properties of Andrographis paniculata
    J.You,, The Antiaging Properties of Andrographis paniculata by Activation Epidermal Cell Stemness, Molecules 2015, 20(9), 17557-17569

  4. Study into the properties of potato peel
    Singh, B., Singh, J., Singh, J.P., Kaur, A. and Singh, N. (2020), Phenolic compounds in potato (Solanum tuberosum L.) peel and their health‐promoting activities. Int J Food Sci Technol, 55: 2273-2281.

  5. Hops Extract for anti-inflammatory and antioxidant value
    N. Weber,, Hop Extract Acts as an Antioxidant with Antimicrobial Effects against Propionibacterium Acnes and Staphylococcus Aureus, Molecules 2019, 24(2), 22

  6. Study into the benefits of avocado oil
    Allan Woolf, Avocado Oil, Gourmet and Health-Promoting Specialty Oils, 2009, AOCS Press, p. 73-125

  7. Al-Ghazzewi FH, Tester RF. Impact of prebiotics and probiotics on skin health. Benef Microbes. 2014 Jun 1;5(2):99-107. doi: 10.3920/BM2013.0040. PMID: 24583611.

  8. Allantoin in wound healing, Araújo LU, Grabe-Guimarães A, Mosqueira VCF, Carneiro CM, Silva-Barcellos NM. Profile of wound healing process induced by allantoin. Acta Cir Bras. [serial on the Internet] 2010 Sept-Oct;25(5).

  9. Prebiotics and minimising skin irritation in body wash gels.
    Nizioł-Łukaszewska, Z., Bujak, T., Wasilewski, T., & Szmuc, E. (2019). Inulin as an effectiveness and safe ingredient in cosmetics, Polish Journal of Chemical Technology, 21(1), 44-49.

  10. Göbel, H., Schmidt, G. and Soyka, D. (1994), Effect of peppermint and eucalyptus oil preparations on neurophysiological and experimental algesimetric headache parameters. Cephalalgia, 14: 228-234
    McKay DL, Blumberg JB. A review of the bioactivity and potential health benefits of peppermint tea (Mentha piperita L.). Phytother Res. 2006 Aug;20(8):619-33. doi: 10.1002/ptr.1936. PMID: 16767798.
    Borhani Haghighi A, Motazedian S, Rezaii R, Mohammadi F, Salarian L, Pourmokhtari M, Khodaei S, Vossoughi M, Miri R. Cutaneous application of menthol 10% solution as an abortive treatment of migraine without aura: a randomised, double-blind, placebo-controlled, crossed-over study. Int J Clin Pract. 2010 Mar;64(4):451-6
    Ozmen, Tarik & Dogan, Hanife & Gunes, Gokce. (2020). Effect of classic massage with peppermint oil on muscle soreness and muscle strength during recovery from exercise. 11. 103-111.
    Balakrishnan, A. (2015). Therapeutic uses of peppermint –A review. Journal of Pharmaceutical Sciences and Research. 7. 474-476.

  11. Charlton A. Medicinal uses of tobacco in history. J R Soc Med. 2004 Jun;97(6):292-6.